For the third year, Oswald Companies transformed its Bloomfield Hills Office into a temporary “shopping mall” filled with women-run “pop-up shops” that were open for business for just one afternoon last month. Aptly named the Shop & Share event, the concept of facilitating connections among professional women against a shopping background is the brainchild of Market Leader, Cathy Kosin.
Several years ago, Kosin was looking for a way to help women expand their professional networks in a fun, friendly environment that would spark conversations. “Women who aspire to leadership positions really benefit from becoming more comfortable with approaching people they don’t know,” Kosin said. At the same time, she wanted to give the event even more purpose by making it a fundraiser in support of a charity with special meaning to one or more Oswald employees. To raise money for the chosen cause, all the vendors who brought their wares to the office agreed to donate raffle prizes in addition to giving back a generous portion of their proceeds from the day.
This year’s beneficiary of the event was Project Beautiful—Inside and Out, a local organization formed to provide support and inspiration to people in the midst of rebuilding their lives. Oswald Group Benefits Sales Executive, Christina Schneider is a member of the Project Beautiful board and regularly participates in projects that support the women and children served by area shelters such as Haven, First Step, Turning Point and others. Past Shop & Share events supported The Leukemia & Lymphoma Society and the Phyllis Recca Foundation.
“A big part of our culture involves caring about not only our clients, but the people in our communities, too,” Kosin said. “When we can make even a small positive difference, we put some of our core values into action, and that benefits everyone.”
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