Deena Rini is Senior Vice President and Managing Director of the Retirement Plan Division at Oswald Financial, Inc. She has over fifteen years of industry experience, previously serving in multiple roles on Oswald’s retirement plan team, joining Oswald as an admin in 2007.

Deena is a founding member of Oswald’s Women’s Leadership Council and a former Co-Chair. She is deeply committed to the development, advancement, and empowerment of women in the workforce serving as an alumnus council member, mentor, speaker, and blog writer.

Deena exemplifies Oswald’s mission of “Commitment to Community,” serving as a board member for Holy Name High School where she leads their female mentorship program, EmpowerHER. She also served as past member of John Carroll University’s MBA Advisory Board. Deena is a current Advisory Board Member for PLANADVISER. She is an active volunteer for Junior Achievement as a Blitz Day Teacher. She is a graduate of the Cleveland Leadership Center’s Bridge Builders program.

Deena earned her Master of Business Administration from John Carroll University; she earned her Bachelor of Science degree as a double major in Mathematics and Business from Muskingum University where she also played varsity volleyball. Deena holds her FINRA Series 6, 63, and 65 licenses. She also holds her C(k)P designation from The Retirement Advisor University.

Deena is the recipient of the 2023 Grau-Breslin Alumni Award from John Carroll University.  She is the recipient of the 2020 Oswald Star Achiever Integrity Award.