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Four Ways to Effectively Communicate Benefits to Employees

August 22, 2023
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In the fast-paced and ever-evolving world of human resources, effective employee benefits communication has become crucial in attracting and retaining top talent. As organizations adapt to new technologies and changing workforce demographics, the way they communicate their benefits packages must also transform.

However, even the most thoughtfully developed benefits strategies can miss the target. Here are four tips to create a more engaged workforce.

Personalization is Key:

Generic benefits packages with a one-size-fits-all approach are old news. There are currently six generations in the workforce that expect benefits to cater to their unique needs and circumstances. Modern communication tools and data analytics enable HR departments to analyze employee preferences and tailor benefits packages accordingly. By offering personalized benefits, organizations show they’re listening and they genuinely care about their employees’ well-being. Their reward: Employees with a stronger sense of loyalty and commitment.

Embracing Digital Platforms:

As the world has gone digital, it has changed the way we communicate employee benefits. Traditional methods such as emails and printed brochures are being replaced by more interactive and user-friendly digital platforms such as mobile apps, internet portals and online videos to communicate benefits information effectively. These platforms increase accessibility, enabling employees to access important details about their benefits at any time, from any location.

Focus on Financial Wellness:

As inflation continues to impact seemingly every part of our lives, financial wellness is increasing in importance, so employers are integrating financial education into their benefits communication strategies. Financial stress can significantly impact employee productivity and overall well-being, so by offering resources on budgeting, investment planning and retirement savings, companies can help employees achieve greater financial stability and peace of mind.

Keep it Simple:

Many benefits packages are laden with jargon and complex terms, which often causes the reader to quickly lose interest. To avoid losing the audience, organizations are simplifying benefits information through infographics, bite-sized videos and interactive tools. Clear and concise communication ensures that employees fully understand their options, empowering them to make informed decisions regarding their benefits.

Staying ahead of the curve is crucial for organizations aiming to attract and retain top talent. Embracing personalization, leveraging digital platforms and social media, focusing on financial wellness and simplifying complex information are just a few of the trends shaping the future of benefits communication.

At Oswald, our communication and design specialists work with you to develop a multi-channel communications strategy that creates a brand identity for your benefits and wellness programs to reach all employees.

By working with a team of advisors to adopt these trends and tailor your communication strategies to the needs of employees, companies can foster a more engaged, loyal workforce, ultimately leading to increased productivity and success in the competitive marketplace.


To learn how Oswald can help you improve employee benefits communications to make your workforce better consumers of health care, please contact us below or learn more on our Employee Benefits page.

Direct line: 248-433-1466

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